10 Simple SEO Strategies That Can Help Your Business In Search Ranking

There are lots of websites on the internet and they will not stop developing. With a stack of websites on World Wide Web, you need to design your website in a way which would have higher rankings, when people would search for it on a search engine.

When a website has higher rankings, more people visit the website, your product gains more exposure and you also earn in the form of ad revenue.

To improve rankings, SEO or ‘search engine optimization’ is used. It consists of a number of tricks, which are explained below.

1) Keyword Research and List of Target Keywords

If an average person is to search about top universities, the search engine algorithm will place those websites on top which have a good density of words ‘top university’

NOTE: While it is important to have a keyword density, don’t over stuff your content as this has a declining impact on your SEO.

2) Meta Tags

Whenever you upload a picture or a video, it is highly recommended to write good description of each utility.

3) Clean URL Structure

Good SEO practices include title tag words inside the URL. Even if you hide the title tag, human readable “URL” would provide knowledge to website visitors about what your site is all about and this improves overall experience.

4) Well-Researched Content

Words have an impact on us so it is important to write content in effective and readable language, which does not seem boring.

A lot of newly formed websites try to make a mistake about copying or spinning content of popular websites.

Search engine algorithms detect the symmetry and place your website in lower rankings. If you want the best experience for your website, it is recommended to acquire services of a professional content writer.

5) Header Tags and Interlink Pages and Posts

Search engine optimizes indexes web pages upon headings.

Also, it is important to know that 80% of first page search results of Google use heading H1.

Each page should have only one H1 heading and it should describe the content of the page.

6) Relevant Meaningful Images or Videos

When using images, notice that larger an image/video, greater will be its loading time (But, it is the HD images with large files that attract audiences in the first place. You have to create a balance) (Alternatively, you can upload a video on YouTube, Dailymotion, Vimeo) and share its link.

Use JPEG files for image optimization, use PNG files for logos and avoid the use of GIFs.

7) Structured Data

Structured data is ‘extra’ information you see when you search a website. For example, if you search a college, you will see its working hours, location and phone number. To get started, use Google’s Structured Data Markup Helper. Submit your page to helper and tag different parts. Helper will generate HTML code which you can directly embed in your website.

8) Implement Accelerated Mobile Pages

The coolest thing about AMPs is that they are open source. This means anyone can use and make appropriate changes in the technology so that its versions are better updated with time.

9) Backlinks

Two things are important when it comes to backlinks.

  • Quantity
  • Quality

In both of these categories, the latter is more important than the former. A higher ranked website displaying your backlinks may have an impact, thousand times than the low-class spam websites.

NOTE: Don’t go for spam websites because search engines are known to restrict these websites. If you can’t launch a effective backlink building campaign, then it’s highly recommended to hire qualified professional freelancer or agency to do the job for you.

10) Social Media

As of 2017, Facebook had 2.2 billion monthly active users while Twitter has 330 million active users per month. Instagram, which was launched much later after Twitter has surpassed 800 million monthly active users.

What you need is a positive attitude and a sound social media marketing strategy which will attract the particular type of crowd, which you want to attract. Make good use of content developing, graphic designing, science, humor and current trends to write interesting posts to attract your particular group of consumers. If your content is up to the mark, your consumers may promote it in their circle of friends.

In details of your social media account, you need to write about your website. Also, in all your posts, make sure to mention your website so that your audience know about you and your business.

Conclusion

Make sure you have an option of receiving feedback from customers so that you know about pros and cons of your website. Also, don’t stick to one layout at a time. Try something new — Go for innovation. See how well other popular websites are made and learn from them. Also, learn from your competitors. Their websites, how they use their keywords and develop their content will help you formulate even better marketing strategies. Make short term goals of your SEO and marketing tactics and keep on improvising. The journey of SEO of your website is a long process and is only fruitful, after hard work and proper dedication.

Originally posted in: https://freelancers-hub.com/10-simple-seo-strategies-that-can-help-your-business-in-search-ranking/

Freelance Writer | Entrepreneur | Digital Marketer