How To Choose The Best Email Marketing Service For Ecommerce + Our Top Picks

If you own an online business, you probably already know, email marketing is a powerful tool for digital marketing. It has one of the most excellent returns on investment per dollar spent, and it continues to expand year after year. This technique is also much cheaper than regular ads and other marketing tools. That’s why it’s something every business owner should use.

Many businesses provide automation solutions that include SMS marketing, CRM connections, and even A/B testing. The better software you use, the more likely you are to take advantage of email’s ROI potential. But how to know what’s the best email marketing service for you?

It may be frightening not knowing where each platform shines and whether or not it is worth your effort. So let’s begin by defining what an email marketing service is.

What Is Email Marketing & Why Do You Need It?

You should use email marketing if you have a traffic-generating website of any sort. Email marketing allows you to stay in touch with your visitors even after they’ve left your site.

The following are some of the advantages of email marketing:

1. Increase the number of repeat visits.

2. Create a devoted following.

3. Generate more sales.

What’s The Best Email Marketing Service — How To Choose?

1. Features

2. Cost & Value

3. Ease Of Use

4. Features For CRM & Marketing Automation

5. Analytics

6. Assistance

7. Availability

8. Integrations

Email marketing is a crucial component of the marketing mix for e-commerce companies. So, what are the tools you’ll need to execute successful email campaigns?

Our Top Picks: 5 Best Rated Email Marketing Services

1. Sendinblue — Best Email Service with SMS Marketing

You may send transactional messages with dependable delivery based on consumer engagement. Sendinblue’s price is dependent on the number of emails you send, which sets it different from the competitors. In addition, SMS credits may be purchased individually and have no expiration date.

The free plan allows you to send 300 emails each day to an unlimited number of people.

Who is it most suitable for?

2. Mailchimp — Best For Ease Of Use

MailChimp offers four different pricing, ranging in price from free to $299 per month. Aside from the free plan, your monthly cost rises with the number of contacts you have, depending on your choice.

Who is it most suitable for?

3. MailerLite — Simplest Email Marketing Service

There are still tools for automation, landing pages, pop-ups, and surveys available on the platform, so you’re not entirely restricted. However, each one’s user interface is uncomplicated and straightforward.

The drag-and-drop editor in MailerLite makes it simple for anybody to create a high-quality message. Segment your subscribers to improve personalization and use tools like A/B testing to improve your marketing.

Who is it most suitable for?

4. HubSpot — Best Automated Email Marketing Service

Powerful automation workflows enable you to build bespoke autoresponders and automate your marketing funnel from start to finish using several triggers.

Who is it most suitable for?

5. Moosend — A Powerful Cheap Tool For Growing Business

Moosend can assist you with all aspects of an email marketing plan, from creating sign-up forms to creating customized campaigns for each member of your list.

Moosend is one of the less costly solutions available today. It is designed to assist any business in taking its initial steps into email marketing. There’s a free plan that lasts forever, as well as a premium plan that costs $8 each month.

Who is it most suitable for?

Email Is Still King. Don’t Pass Up This Opportunity…

If you don’t want to bang your head by researching which will be best for you, just take my word and buy Sendinblue Lite if you’re a new marketer. It’s the best overall email service provider, according to my experience.

Email is still the most effective marketing technique for internet merchants. And if you’re not using it to its full potential, you’re losing out on sales and income.

Happy emailing!

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Freelance Writer | Entrepreneur | Digital Marketer